What is Staging?

Home staging is the secret weapon of real estate agents and their savvy clients. It is the process of decorating, or redecorating a home to make it stand out from the other houses on the market. Staging is more than cleaning, removing clutter and rearranging the furniture, it is turning a home into an architectural showpiece that entices buyers and ultimately raises the value of the home.

Watching a professional stager is like watching a magician. Offering a fresh perspective on the home, a stager can move a few pieces of furniture around and totally change the feeling of the room. The stager knows what attracts buyers and what turns them away. The goal of a professional stager is to get the most money for the client by enhancing the rooms and creating a "neutral" environment where prospective buyers can project themselves and their belongings into that home.

Successful professional stagers have a warehouse full of designer furniture and accessories, anything from a table lamp to quality paintings and large, healthy plants. An empty house can be quickly transformed into a model home that leaves buyers with a positive impression of elegance, spaciousness and warmth. Whatever degree of staging is required, it can make a significant difference in how quickly and for how much a home sells.